“THE DARLING HAS GROWN INTO A CREATIVE PLATFORM”
It all started in 2009, when our Darling founder Nadine van der Zee had a wild night at a bar in Amsterdam. She was at the right place at the right time when she was joking around with somebody about starting her own shop. The man she spoke to wrote down an address of an old monumental building in the middle of the Nine Streets on a beer coaster. The next morning a hungover Nadine already forgot about the night before and was surprised to find that specific beer coaster in her back pocket.
It turned out to be the golden tip. It was the perfect place to realize her dreams and this is how The Darling was born.
During this great journey The Darling has grown into a creative platform with two beautiful stores, a webshop, multiple selling points, a camper, pop-up events and a styling department. All with that authentic and intimate Darling living room vibe.